Writing Effective Ads
1. List all of the best features of your home and pick the top 5.
2. Use an attention getting opening statement about the home.
3. Less is more. Include some facts about the house [bedrooms, baths, price, etc.] but keep it brief.
4. Use words that appeal to all of the senses.
5. Focus your copy on the items on your top 5 list.
6. Avoid exaggerating the features of your home that you like best, as they may not be the features the
buyer likes best.
7. Include your name, phone number, email address and web site.
8. Use photos to show the best feature of the house vs. the standard front shot.
9. End with a call to action, “For a private showing, call 555-1234 today.”
10. According to the Newspaper Association of America, here are the top things a buyer wants to know about a property:
a. Location
b. Price
c. Type or style
d. Square footage
e. Bedrooms
f. Bathrooms
g.
h. Amenities
i. Garage size
j. Phone number
