ADVERTISING BUDGET PLANNER
Step 1 Determine individual ad costs
Average cost of local newspaper classified ad per line $9
Average cost of metropolitan newspaper classified ad per line $13
Average cost of display ad per inch: $12
Step 2 Determine weekly/monthly ad costs
Average number of lines for effective ad 5
Cost to run ad per week (local) $45
Cost to run ad per week (metro) $65
Cost to run display ad monthly (6 inch vertical) $144
Step 3 Determine marketing time
Average market time if selling without a Realtor 220 days
Number of weeks ad would run 31
Step 4 Determine total ad costs
Average costs of ads x total estimated marketing time
TOTAL COST OF ADVERTISING $4,418
